It’s all about making your customers happy, isn’t it? Creating a product that they’re excited to eat and share with their friends — that’s how to your make your business successful.
This is why it’s so important for food manufacturers to stay on top of the consumer trends in the natural and organic industry. It’s the best way to give your customers what they want, and it all starts at the sourcing level.
If you’re trying to track down the right organic oil for your organic or natural food product, look no further!
Here are the top for organic oils in healthy products today. These are going to be the ingredients that are used in your competitors products and that are all over the shelves of Whole Foods Market.
Organic High Oleic Sunflower Oil
Organic sunflower oil wins the top spot because of how quickly it's gained popularity. Four years ago, organic sunflower oil was rarely used. Since then, it's popularity has risen exponentially, and it's become one of the top healthy oils on the market.
This oil has a light color and flavor profile and is most often used in organic chips, baking, bars and other snack products. This oil has become increasingly popular as the snack food market of Whole Foods has taken off.
Organic Soybean Oil
Organic soybean oil has gained some recent popularity, as organic and non-GMO trends are increasing. Manufacturers that are now using soybean oil are looking to switch to an organic alternative, and the easiest choice to make is organic soybean because you can swap it one-for-one.
You will see this oil used more and more over the next few years – as manufacturers are moving away from conventional soybean and conventional canola oil, they're looking for organic alternatives and this is a great choice.
Many manufacturers are making the switch to organic and non-GMO oils since Whole Foods has kickstarted the trend of non-GMO requirements in healthy markets. With many states debating GMO labeling laws as we speak, manufacturers are actively making changes right now.
Food-service, on the other hand, is just at the beginning of this trend, so you'll see more non-GMO products in the food service realm in the near future as well.
Organic Canola Oil
For the same reasons that organic soybean oil is popular, organic canola oil is an easy switch to make if you are moving away from conventional canola oil to an organic alternative.
Make the switch while you can! This oil is hot.
Organic Extra Virgin Olive Oil
Organic extra virgin olive oil – the nectar of the gods, right? Organic extra virgin olive oil has always been pretty popular in the natural foods markets because all of oil is so well-known for its health properties.
For companies selling to Whole Foods that want to give their brand an extra-healthy advantage, many are switching from other oils to organic extra virgin olive oil because it has such great consumer awareness and likability.
Want To Learn More About Organic Oils?
Check out these articles:
- Organic EVOO Vs. Traditional EVOO: What’s The Difference?
- 4 Reasons Food Manufacturers Are Switching To Organic Soybean Oil
- Is "Certified USDA Organic" Bulk Olive Oil Different Than "Organic"?
- Are Bulk Organic Oils Also Non-GMO?
What's your favorite organic oil? Tell us in the comments below.
Topics: Organic
