What in the world are GMOs and why do consumers care about them?
Those are two big questions posed to many business owners, marketing managers and purchasing directors in the food manufacturing industry today.
For many businesses, the storm of consumers talking about GMOs came on so quickly in the last two years that they had to start making strategic business decisions before they really had a firm understanding of what GMOs were, and all of the how, what and why surrounding the GMO debate.
Today, we're taking it back to ground zero -- understanding GMOs and why consumers feel so strongly about them in the first place.
Before you dive in, pause for a minute to understand that this information is the key to understanding your customers' desires and thinking.
This is information that they are reading on Pinterest, in articles and sharing with friends. If you're making strategic business decisions on GMOs in the next year, take the time to read through this information and share it with your team so that you can make educated decisions based on what your consumers want.