Have you ever sourced olive oil-- just plain ol’ “olive oil”? Understanding what you’re really getting can be confusing to most buyers outside of the oil industry. We’d like to explain the grade “Olive Oil” (also known as “Pure Olive Oil”), because many consumers don’t really understand what they’re getting.
Many consumers mistakenly believe that “olive oil” is the primary grade of oil expelled from the olives, and the Virgin or Extra Virgin is a premium version of that. This thinking is actually backwards. In reality, Extra Virgin Olive Oil is the primary grade created from the fruit of the olives, and “Olive Oil” is a processed, lower grade expelled after that.