As a bulk oil ingredient supplier, we have an unique vantage point: we get watch food companies grow from their inception into a strong brand name and then, (for the lucky few) become nationally renowned. This is one of the perks of our job: the joy in watching something real and strong grow from just a little seed.
We often work with these manufacturing companies from their start-- as they’re writing their business plan, to comparing how to bring their new ingredients in. And then later, we get to see their finished products flourish. We have the privilege to help them transition from small to large, and watch them grow. Many manufacturers we’ve worked with go on to sell to Whole Foods, UNFI, and other natural grocery chains.
But, most food manufacturers start their journey along the same path. To be able to build a solid foundation, we’ve noticed that they all need to need to learn the same things about the industry and make some key decisions about their new business. These decisions will allow them to really get their feet underneath them and begin growing their brand.
So as a way of paying it forward, here’s what you should keep in mind as you’re starting your new food brand. We hope others’ experiences can help you flourish!
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