Hannah Broaddus

Bulk edible oil advisor to the manufacturing and distribution industries. Lover of inbound marketing, good conversations and great coffee.

Recent Posts

Leaders Eat Last (And Other Advice To Build A Stellar Team)

Posted by Hannah Broaddus

Building a great team is one of the hardest things you can be tasked with as a leader.

It’s not just about hiring either — building a team is a slow growth process and your leadership will create the atmosphere that will make your team either succeed or fail. Or at least that’s what Simon Sinek says…

Simon Sinek is the author of Leaders Eat Last, one of the best business books on the market today. He also has one of the top-watched TedTalks in the world, with almost 24 million views.

I saw him speak last fall, and he’s nothing short of inspiring. His words will help you create a team of loyal employees that will build your business into a indestructible (and much loved) powerhouse.

Today, we will review some of the main points of Leaders Eat Last. We will also talk about how you can put them into place to build the best possible team (and company) in the food industry.

Continue Reading

Olive Oil Infused Thanksgiving Recipes

Posted by Hannah Broaddus

We've all got Thanksgiving dinner on the brain.  I know I do.

Continue Reading

3 Videos On Olive Oil Production You’ll Want To See

Posted by Hannah Broaddus

The harvest and production of olive oil can be a mystical thing — it’s something that’s done in a far off country (often the Mediterranean or South America) and you can’t get the inside look that you want to.

We all want to stand in the fields while the olives are being harvested, brought to the mill and turned into olive oil. Of course we do! It’s a fascinating process.

If you’re you’re curious about the olive oil production process, these three videos will give you an inside look at the harvesting, production and pressing process. To top it off, some of these shots are absolutely beautiful, and will inspire you to want to use olive oil, if you’re not using it already!

Continue Reading

10 Books That Will Make You A Better Business Leader

Posted by Hannah Broaddus

This summer, I attended a conference on leadership called the Global Leadership Summit. I was invited by a friend, who sold me on the idea by telling me that Brené Brown would be speaking.

What I got (in addition to Brené, of course) was 2 full days of inspiring talks that influenced me to want to be a better leader, a better team member and a better person across my entire life. They also gave me the tools to figure out how to do better.

My primary homework now (of course, because who doesn’t love homework?) is to read a lot of leadership books. A LOT.

Inspired to add to my book list, I searched on Amazon for the best books on leadership. And guess what I found… Many of these speakers that I watched at this summit also ended up on the Amazon “best-books” list. That’s because they’re true leaders in their field.

If I learned anything during this conference, it was that their words and ideas are worth the time you’ll put towards learning.

Continue Reading

2 Restaurants Making Non-GMO and Organic Waves In Food Service

Posted by Hannah Broaddus

Two fast food restaurants have made waves in the healthy food industry over the last year. Organic and non-gmo waves, that is.

Chipotle took a national stand on GMOs earlier this year, and last month, the first organic restaurant called Amy’s Drive-Thru officially opened.

Take that McDonalds!

Continue Reading

Top 3 Most Effective Marketing Strategies For Your Organic Products

Posted by Hannah Broaddus

Branding your organic food company should be pretty simple right? People want what you have — all you need to do is tell them about it and voila! you should make sales.

In reality, however, branding an organic food company is a unique challenge. You’re selling to a niche market. Organic foods are in high demand, but at the same time, new products are emerging every day to meet consumers’ growing hunger. And often times, large national brands (with existing recognition and shelf appeal) are the ones releasing these new organic product lines.

So how do you, a small and growing organic company, compete?

Continue Reading

5 Tips On Procurement Negotiation (From The Psychology Experts)

Posted by Hannah Broaddus

Most jobs require at least a little bit of negotiations skills.

Procurement personnel, however, live in the world of negotiation day in and day out. Many of the most impactful moments of their careers involve negotiation. To be able to do their jobs well, these skills must be utilized on a daily basis.

To help you do negotiation better, here’s 5 tips (based on real psychological research) to help you do it best and get what you want.

Continue Reading

Fall 2015 Olive Oil Commodity Market Update

Posted by Hannah Broaddus

With the new olive oil harvest approaching this winter, prices may go down but don’t expect too much of a decrease. In fact, with current global olive oil levels (including next year's predicted harvest and any supply left over from last year) prices may stay about the same as last year.

 

At the International Olive Council meeting in September 2015, members discussed the final tallies from the last harvest and looked forward to their expectations for the next harvest.

Projections for 2015/16 are still unsteady and appear to be offered as an estimate but without too much conviction. They expect that production will be looking up from last year, but will not be as good as the year prior. This is, the IOC reminds us, as long as weather conditions don’t change too much between now and the key part of the harvest (December 2015).

This graph is a great representation of the fluctuations in the market over the last 10 years.  

Continue Reading

What Are GMOs And Why Do Consumers Care? 7 Inforgraphics Explain.

Posted by Hannah Broaddus

What in the world are GMOs and why do consumers care about them?

Those are two big questions posed to many business owners, marketing managers and purchasing directors in the food manufacturing industry today.  

For many businesses, the storm of consumers talking about GMOs came on so quickly in the last two years that they had to start making strategic business decisions before they really had a firm understanding of what GMOs were, and all of the how, what and why surrounding the GMO debate.

 

Understanding GMOs from your customers' perspective

Today, we're taking it back to ground zero -- understanding GMOs and why consumers feel so strongly about them in the first place.

Continue Reading

Non-GMO Foods Will Account For 30% Of US Food Sales By 2017

Posted by Hannah Broaddus

Editor's Note: This article was originally published by Food Navigator USA.  Food Navigator is a news outlet for all things food in the USA, and is equally invested in providing research and market information to food manufacturers and distributors.  Like Centra Foods, they see the prevalence of non-GMO trends in the market and work to keep their readers informed.

 

US retail sales of non-GMO foods and beverages are projected to increase at a compound annual growth rate (CAGR) of 12.9% in the next five years, and could represent 30% of the market with a value of $264bn in 2017, predicts Packaged Facts.

However, should GMO labeling become mandatory, non-GMO sales could account for up to 40% of the market by 2017, according to Non-GMO Foods: U.S. Market Perspective, which predicts that demand for organic and natural foods will drive much of the growth.

Continue Reading

5 Basics Your Procurement Team Should Be Doing

Posted by Hannah Broaddus

In most organizations, procurement is recognized as a fundamental part of business and the most effective way to maintain long-term cost control.

The procurement department is usually thought of “the ones who purchase goods and services”, but really, their function is much more important than that. They are a window into understanding what’s really going on in your every day business operations.

Ernst & Young, a business consultant and knowledge provider, maintains that there are 5 basic things that you should expect from your procurement team. If you don’t have these basics, they argue, there is a good chance that money is being left on the table, strategic business decisions may be made in isolation, or you may not be utilizing the full potential of your procurement team.

Continue Reading

Understanding The Consumer Mindset On Organic Foods [INFORGRAPHIC]

Posted by Hannah Broaddus

If you're selling organic products, it's important to undersand why your customers want to buy organic in the first place.  This information will help you market and sell your products even better.

Don't assume that if you eat organic foods, that every consumer has the same reasons for buying organic as you do.  Healthy living, pesticide avoidance, hormone avoidance, a strong environment, a thriving economy, and lots of other reasons can all tie into their decision to buy organic.

If you're selling an organic product, you'll need to understand all the possible reasons that cosnumers buy organic and decide which relate to your business how you want to use them to market and sell your products.

Continue Reading

Centra Foods Presents at The National Olive Oil Association Conference

Posted by Hannah Broaddus

 

Have you ever wondered what a group full of olive oil suppliers say when you’re not in the room? 


Or how we understand the weight of our own responsibility, as suppliers, to you — our customers?

Or how we look at the food industry in today’s market?

A few weeks ago, Centra Foods was asked to give a talk on “olive oil used in manufacturing” at the North American Olive Oil Association conference. What did we say to this request? Yes, of course! And today I’m sharing an insider’s look at that industry presentation with you. 

Continue Reading

The Top 8 Reasons Your Customers Are Going Organic

Posted by Hannah Broaddus

The organic industry is steadily growing, and organic foods are holding more and more appeal to consumers that are already buying natural, non-gmo or whole foods.

There’s many different reasons that consumers choose to buy organic, and they have a wide range from personal health matters to much larger scale reasons like ecosystem or water preservation.

If you’re selling organic products (or thinking about developing a new organic or clean product line) it’s important to understand all of the different possible reasons that consumers would choose organic foods over other options that are both cheaper and more readily available.

This market research will help you connect with your consumer and ultimately be more successful at selling your brand.

Continue Reading

The Top 5 Challenges For A Chief Procurement Officer

Posted by Hannah Broaddus

Steve Trainor, the Managing Director of Xchanging, a procurement outsourcing provider recently did a survey of CPOs across the world.

In the process, he found that “reducing spend with third-party suppliers, driving down the cost of procurement, managing supply-led risk and harnessing true innovation from the supply base remain the most significant business objectives that the CPO must address.”

He also detailed five other challenges that procurement managers commonly come up against, which I’ve outlined below.

Continue Reading