As the popularity of snacks and convenience foods in the natural space has increased, food bar trends have also grown over the last few years.
The number of adults consuming nutritional bars grew by 11% between 2004 and 2014. Similarly, 44% of all adults ate cereal or granola bars in 2014. Not only do bars hold a large market share in the snack food sector, but their use is also on the rise.
In February 2015, Packaged Facts reported that the market for bars, which includes nutritional, granola and cereal bars, will hit $8 billion by 2019. With that in mind, here’s what you need to know if you’re a food manufacturer releasing a new food bar line.