If you're working on a new product which uses olive oil as an ingredient, the first step is to decide what is the best grade to use in your product.
There are a lot of factors that tie into this final olive oil grade decision-- many little interwebbed strings that connect this decision with the outer-reaches of your business planning. Choosing a grade is not only an R&D decision; it ties into purchasing, marketing and new business development.
To make a decision on the grade you'll use, you'll need to ask yourself questions like:
- How much can I pay for this ingredient?
- Does a particular grade of oil make or break the taste profile for my product?
- Does our target market prefer that we use a particular grade, like Extra Virgin?
- Can we afford to factor their opinions in? Can we afford not to?
Before you get overwhelmed, I'm going to streamline the decision process for you. Just follow these 3 steps and you'll be well on your way to making a smart decision for your business.Continue Reading