As a follow up from yesterday's blog, Why It's Ideal To List Multiple Potential Bulk Oil Ingredients, today we'll be discussing how to go about the process of qualifying multiple ingredient for your label.
In review, some brands often list multiple ingredients with an "and/or" stipulation. For example, our chips may be made with Canola Oil, Sunflower Oil, and/or Safflower Oil. The consumer doesn't get to know exactly what they're eating in that particular bag, but they know it will have been made with at least one of those 3 ingredients.
This decision to list more than one commodity bulk oil ingredient is a strategic business choice. It helps protect the company in times of commodity market crisis, where one ingredient may be high priced, or even worse, completely unavailable.
Want to do this for your product? We'll walk you through the steps.
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