When I was little, I remember grocery shopping with my mother. I always wanted the small bags of pre-packaged crackers, perfect for boxed lunches. But she taught me quickly – “See this little box? It’s $2.00 per ounce. See this big box? It’s $1.00 per ounce for the same exact thing.”
Surprise, surprise… We bought the big box.
Many of us have memories like this. And as adults, if we want to lower the cost of ingredients for our company, what’s the first thing that you think comes to mind? That’s right. We want to save money by switching to a larger packaging size.