Glossary of Bulk Oil Terms

Generic Brand

Posted by Hannah Broaddus

Jan 2, 2013 10:00:00 PM

A generic brand is a brand that is not heavily advertised or known.  Sometimes this term is used to refer to a specific private label brand.  In the olive oil distribution realm, customers often ask for a ‘generic brand’, meaning that they will accept any brand that is in inventory.  

Return to Glossary