Have you ever tried to buy something, only to realize when you’re
about to pay that there’s a whole bunch of extra fees that you didn’t know about before?
Like when you join a new gym only to find out that there’s a $50 new member fee.
Or when you buy concert tickets online and there is a $5 “convenience fee” shown at the end of check out.
Or when you sign up for a new cell phone plan, and there’s a list of a bunch fees you’ve never even heard of, listed in small print at the of your contract. To top it off, most of the time you can’t even figure out what you’re supposed to be paying extra for!
These kinds of extra fees and hidden charges still happen all the time, in all different industries. And the customer response is almost always the same: disgruntled compliance.
Most often, we there’s no way around these fees. And it’s not that we don’t want to pay them. We just want to know what they are, outright and in full, before we pull out our credit card to pay. We want to know the final cost that’s going to be charged. Total price, delivered cost, all-in. Common sellers, just be straightforward!
In other words, we all just want to be informed buyers.