Choosing the best packaging for your new product can have a huge role in how successful it is when it hits store shelves. This, of course, directly affects how your company is able to grow and compete in the long-run, and applies no matter whether you are in the natural food, pharmaceutical, or nutraceutical industries.
Even with its great importance, it can be tough for any manufacturer to choose the right packaging for your business needs — even with the plethora of options now available.
Cost may be your primary concern as you start your search process, but it’s vital that you weigh the other important factors. You will need to chose packaging that has a strong visual appeal and fits well with your marketing and branding. Of course, it’s also important that your packaging protects your products during transport, storage and delivery throughout the supply chain. That way, the final product your customer picks off the store shelf looks just like it did when it came off your production line.Continue Reading